Is This Ad Too Steamy?

According to an article in The Toronto Star this morning, this ad may be too steamy for TV.

Car ads have long juxtaposed beautiful women with beautiful vehicles. Fiat’s latest spot for its Fiat 500 Abarth is just the latest example, relying on the old adage that “sex sells.” The steamy ad, dubbed “Seduction”, has racked up more than 1 million views on YouTube in just a week. But it has yet to hit the airwaves, with some suggesting the new commercial may be too hot for TV.

Several people who left comments on the Star’s site said they felt the physical violence (the sexy Italian model slaps the man in the ad) was uncalled for.

So what does this reserved conservative Grandpa think? Seemed a bit tame compared to other stuff that comes across the airwaves during prime time. Besides, she is not my type.

Watch Fiat’s “Seduction” ad here, and then leave a comment.

One Comment

  1. Stephanie says:

    Seems tame to me. Actually thought it was funny 🙂

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