Think First; Act Second

Remember the Tim Horton’s PR problem? I commented about it here.

Now another company has a PR problem, also involving something free.

Via Rail, which operates passenger train service here in Canada, has offered free travel during July to members of the Canadian Armed Forces. Only in July they say! Almost immediately, someone who has a family member serving in Afghanistan commented that that was useless to those men and women who are currently risking their lives in that war-torn country.

I have not seen a response from Via yet.